HOS265: Event Management and Marketing (Bjornson): Home

Event management, also known as special event planning, provides a valuable tool by which for-profit and nonprofit organizations specialize public relations campaigns.

When planning a special event, there are a number of important considerations to take into account. First and foremost, a special event needs to be a part of a larger public relations plan. It should follow traditional public relations techniques of research, planning and budgeting, implementation, and evaluation. Furthermore, an event must be promoted effectively to generate both media and public interest.

While standard public relations practices are necessary, special events do have a number of unique characteristics that require specific planning and focus. While attention to detail is necessary in all public relations activity, it is even more critical in event management; success depends on the mastery of numerous small details.