HOS265: Event Management and Marketing (Bjornson): eBooks
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Recommended eBooks
The Complete Guide to Successful Event Planning by Call Number: ebookPublication Date: 2016Gathering people together for a special event is always a challenge. Even for the experienced planner, each event is unique. The revised third edition of this award-winning book has been expanded to include the following topics: Social Media Social Networking Cultural Sensitivity Ethics Diversity The Complete Guide to Successful Event Planning is designed to assist any planner with meeting all the challenges that surround a production.
Event Planning Ethics and Etiquette by Call Number: ebookPublication Date: 2010Event Planning Ethics and Etiquette provides event planners with the companion they need to stay out of trouble, keep professional relationships healthy and profitable, avoid the riskier temptations of the lifestyle, and win business in a highly competitive market using ethical business practices. Explains how to establish policies and codes of behavior, in the office and onsite at events.
The Executive's Guide to Corporate Events and Business Entertaining by Call Number: ebookPublication Date: 2008An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy.
In Any Event by Call Number: ebookPublication Date: 2012"In Any Event" will provide a clear, comprehensive and insightful guide to the design, planning and delivery of all types of events.
Planning Successful Meetings and Events by Call Number: ebookPublication Date: 1998Planning a meeting or event is no easy task. Just ask any of the administrative staffers who are increasingly being asked to do it. One minor mistake -- a plane ticket that doesn't arrive on time, not enough vegetarian meals at the luncheon, the wrong kind of audio/visual equipment -- can mean big trouble. Now this handy little how-to guide takes secretaries and assistants through the entire process step-by-step.
eBooks
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