HOS265: Event Management and Marketing (Bjornson): Week 2: Event Purpose
Weekly Research Tips: Researching Locations
In week two, you'll be researching the purpose of an event. As FiveHats points out, the "sole purpose of any event it that a group of people will convene in one particular places for one particular purpose at a given time.
This could include creating goals and objectives for your event.
Defining Your Purpose
- Chapter 4: Defining Your PurposeChapter 4 of The Complete Guide to Successful Event Planning offers a deep dive into defining the purpose of your event.
- How to define event goals and objectives that make an impactBefore you start planning any kind of event, the first thing to do is define your event goals and objectives. Many planners dive right into planning without even considering this crucial bit of information.
- Developing your event strategyDepending on your industry and business type, your organization is expecting you to produce certain results, and your event type has a lot to do with it.