Qualitative research attempts to proved a rich, descriptive account of the same psychological and behavioral phenomena, via analysis of textual accounts, either written or spoken, in order to produce detailed narrative reports. Qualitative research accepts the subject nature inherent in using a qualitative approach.
Qualitative research uses non-numerical evidence, usually examined in its raw form. It is used when a research wants to understand people's opinions, idiosyncratic responses to an event, motivations, ro underlying reasons for actions or decisions.
For example, a research might interview the survivors of a mass shooting event in order to gather the range of emotional responses.
The researchers record data by studying participants at a distance. Researchers try not to influence the participants or their actions.
Types of observational studies include: Naturalistic Observation, Participant Observation, and Ethnography.
The researcher will collect and write detailed accounts of individual lives. A case study can combine a few research approaches, including interviews, observational data, and archival data.
Sigmund Freud famously used the case study method with a series of individuals who he treated in a clinical setting. These included the cases of "Little Dora," the "Rat Man," the "Wolf Man," and others.
|Low constraints of tradition or method|
|Poor internal reliability|
|Qualitative Research||Quantitative Research|
|Method||Curiosity and reflexivity||Control and randomization|
|Sample size||Small (saturation)||Large (power)|
|Analysis||Synthesis||Rejection of null|