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Long Descriptions of images in Guides: Popular Publication Types

POPULAR & GENERAL INTEREST MAGAZINES

 

audience: presentation style is aimed at general public

 

appearance: magazines are usually printed on slick, glossy paper and contain both black & white and color pictures and photographs

 

advertisements: numerous advertisements are included

 

frequency: usually weekly, monthly, or bi-monthly

 

examples: Time, Newsweek, Sports Illustrated, National Geographic

 

 

INDUSTRY & TRADE JOURNALS

 

audience: intended to inform those involved in a specific industry or trade

 

appearance: trade magazines are usually printed on slick, glossy paper and contain both black & white and color pictures and photographs

 

advertisements: numerous advertisements are included

 

frequency: usually weekly, monthly, or bi-monthly

 

examples: Advertising Age, Publishers' Weekly, American Teacher, American Libraries