Call Number: HF 5415.55 S77 2010
Publication Date: 2010
Consider marketing. It's a vital aspect of running a successful business, but lately its practices have been taking a beating. And why not? Do you like getting cold-called just when you sit down to dinner? Having your mailbox clogged with random offers that you immediately toss? No? If these experiences are "marketing," you- and your customers- probably prefer whatever's the complete opposite.