The old saying, “People don’t plan to fail, they fail to plan,” rings especially true when it comes to creating a company. This video helps aspiring business owners plan to succeed, with advice from veteran entrepreneurs on clarifying goals, identifying the strengths and weaknesses of a potential enterprise, and establishing a realistic pathway to prosperity. Challenging the viewer to take a serious look at his or her own ability to take risks, manage an organization, and go toe-to-toe with competitors, the program offers insight into market exploration, determining a viable market niche, gauging the level of need for a product or service, learning about one’s customer base, and deciding on the most appropriate business structure. Writing a detailed and comprehensive business plan is also a major topic.
Randy Price is the CEO of the Rocky Mountain Restaurant Group. Randy went from working in restaurants to successfully starting and profiting from four of his own restaurants: Sonterra Grill (innovative Southwest), Slayton’s (Kansas City–style BBQ), Salsa Brava (fresh Mexican grill), and Piazza Italian Kitchen (wine bar and pizzeria). In this program, Randy discusses the 20% factor in staffing; how theoretical food costs can help you spot potential problems; why you should always open a new restaurant on a Monday; how the “one-third” formula promotes success; how “cross-utilization” can be employed to develop a better menu and save money; how the 7 Step Service System works; and more. (68 minutes)
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This program explores the process of setting up a business enterprise by following the story of Olive—a dynamic young woman with a passion for social media. As Olive begins her own e-business in the competitive field of media monitoring, viewers learn just what it takes to be a successful entrepreneur, including careful research and planning, finding a niche market, promoting the new company, and more. Throughout the video an app developer, a graphic designer for go-karts, and a fashion designer share their insights into the challenges and rewards of starting their own business. A viewable/printable worksheet is available online. (19 minutes)