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Marketing: Books & eBooks

This guide provides information on how to access information in marketing, advertising, credit management and sales.

Try these E-Books online

Finding Books

 HOW DO I FIND A BOOK?

     The BCC libraries have print books and ebooks which are represented in our online catalog by a cataloging (or bibliographic) record.  This record usually gives you enough information about the book so that you can decide if you want it.  If it is a print book, it will include the shelf number (Library of Congress classification number) that will give you the exact location (sort of in code form) of the book on the shelf.  This shelf number is made up of letters and numbers and represents the subject area of the book. The books are shelved alphabetically by the beginning letter(s) of the shelf number.  Then, once you find this area, they are shelved numerically within that letter(s).

     An ebook's location is in the form of a web link in the catalog record.  You will see the line:  "BCC students, faculty, and staff: Click here to access this resource" and by clicking this link it will bring you to the ebook.  You can access ebooks from home as well by inputting the barcode number on the back of your BCC Campus card when prompted.

                   

ebrary  The BCC Libraries have a subscription to College Complete, a growing e-book collection of over 25,000 e-books in the ebrary database spanning multiple subject areas, many of which cover topics in marketing, advertising, sales, and credit management.  All of the e-books in ebrary are integrated into our online catalog by author, title, subject(s), and keyword. However, please check out the actual ebrary database if you want to explore all the functions and benefits of this extraordinary database!  You can access all of our databases, including ebrary, remotely.                      

Image credit: top graphic: www.d.umn.edu

  There are a number of ways to find a cataloging record for a book in the online catalog.  For example, if you know the author or title, you may search for it by either of these ways.  If you don't know this information but know the subject area you are interested in, you may search for a book by subject or keyword.  For example, if you want books on marketing for a small business, search under the subject heading: small business marketing

     Besides the obvious headings of marketing, advertising, selling, and credit, what follows are some not so obvious subject headings that could be helpful for you to use in finding books in the subject areas of this Libguide:

 

Also on our book shelves

Try these books on our shelves!