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Marketing: Reference Resources

This guide provides information on how to access information in marketing, advertising, credit management and sales.

BPL Online Reference Sources

A Boston Public Library ecard (explained on the "Getting Started" tab of this guide) will enable you to access the numerous directories and other reference titles from the electronic databases in Business at the BPL .  Below are a few databases that might benefit you when doing research in marketing, advertising, sales, or credit management:

Gale Directory Library (31 directories in this database) includes such titles as:

Brands and Their Companies.  c2013

Gale Directory of Publications and Broadcast Media.  c2013

Encyclopedia of Associations. (3 vols.) c2013

Market Share Reporter.  c2013

Gale Virtual Reference (96 full text business reference books in this database) includes such titles as:

Advertising, Sales, and Marketing.  c2009

Encyclopedia of Major Marketing Strategies.  c2013

Gale Business Insights Handbook of Global Marketing.  c2013

Gale Business Insights Handbook of Social Media Marketing.  c2013

Reference E-book Databases

Selected Reference E-Books in Marketing

Encyclopedia of Business and FinanceEncyclopedia of Small BusinessKey Concepts in Public RelationsQFinance : the Ultimate Resource

Print Reference Sources