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BCC Libraries offer a variety of databases in which you can locate magazine, newspaper, trade, and scholarly journal articles. The databases below have been chosen especially for research for Marketing 101.
You will know that the databases is provided through the Boston Public Library. If you live, work, or go to school in the state of Massachusetts, you are eligible for a Boston Public Library eCard. Fill out the form below and you will receive your eCard number.
Just enter your BPL eCard number when prompted every time you access BPL databases.
Statista is the first statistics portal in the world to integrate data on over 60,000 topics from over 18,000 sources onto a single professional platform. Categorized into 21 market sectors, Statista.com provides companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets
Business Online Databases
Online databases provide a vast amount of resources for you to use in your research! They give you access to journal and magazine articles, newspaper articles, reports, radio and TV transcripts, ebooks and streaming videos. Below are suggested databases where you can find marketing, advertising, sales, and credit managment information.
Full text database providing general business, industry and market news; accounting articles and literature; company information, including detailed financial data and SEC filings and reports; and directories of contact and resource information for companies and industries. Search features also permit comparison of companies based on criteria such as sales, income and number of employees.
This is part of the LexisNexis Business module and provides access to company information. To access, click on "Search by Content Type" located at top right of red search box and then click "Company Profiles". There are also Advanced Options that let you select the sources you would like searched and a "Build your own Segment Search". This is helpful when you want to narrow your search to something specific
Multi-disciplinary database containing mostly peer-reviewed, scholarly articles from the world's leading journals and reference sources. Over 8,000 academic journal titles are included with extensive coverage of the physical sciences, technology, medicine, social sciences, the arts, theology, literature and many other subjects. Also includes hundreds of podcasts and transcripts from NPR, CNN, and CBC, as well as full text New York Times content back to 1995. Coverage 1964 – present.
Boston Public Library -Business Databases
ABoston Public Library ecard will enable you to access the numerous directories and other reference titles from the electronic databases in Business at the BPL . Below are a few databases that might benefit you when doing research in marketing, advertising, sales, or credit management: