MAR101: Marketing (Bjornson)
Researching Internet Resources
Other Useful Websites - Social Marketing
- 2015 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses (Social Media Examiner)This study surveyed over 3700 marketers with the goal of understanding how they are using social media to grow and promote their businesses.
- American Marketing AssociationFind articles and other resources on social media in marketing. Search the website by keywords such as "social media" "social marketing" "digital marketing" etc.
- Customizing Social Media Marketing (MIT Sloan Management Review)"... there is no easy, one-size-fits-all solution for social media marketing. Instead, companies must tailor their social media marketing strategies to fit their products."
- Statista WebsiteStatista is a global data and business intelligence platform with an extensive collection of statistics, reports, and insights on over 80,000 topics from 22,500 sources in 170 industries.
General Marketing Information
Key Concepts in Marketing by Call Number: ebookISBN: 9780857029546Publication Date: 2011-03-13The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image.
Marketing Web Resources
- ClickZ Stats & ToolsLargest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world. Facts, figures, research, and data on every facet of the online industry, domestic and worldwide.
- Common Language Marketing DictionaryAn ongoing and comprehensive wiki of globally relevant marketing terms, activities, metrics, and systems. The open-source, curated library of definitions combines the insights of leading marketing academics, industry trade associations and subject matter experts with input from the broader community.
- E-Commerce and Web MarketingLinks to thousands of on-line articles about effective Web marketing and on-line resources for business. From its beginning in August 1995, the Web Marketing Info Center has become the most comprehensive web marketing site of its kind on the Internet.
- Marketing 101: The Ultimate Guide for Beginners"If you're new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square." "Marketing is much more than that. It encompasses a variety of channels, tactics, and formats — and can work for any business at any budget."
- LinkedIn: The Basics of MarketingMarketing is a crucial component of any business, as it helps in promoting and selling products or services. It involves various activities, including market research, product development, branding, advertising, and sales. In this article, we will cover the basics of marketing and why it is important for businesses of all sizes.
Advertising Web Resources
- Ad*AccessContains images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in an advertising collection available at Duke University.
- Advertising AgeComprehensive weekly news about the U.S. advertising business. Includes data on industry and the economy, salary surveys, top 100 national advertisers, and agency financial rankings.
- AdViewsDigital collection of thousands of vintage television commercials from the 1950s to the 1980s.
- AdWeekLeading source of news for marketing, media and advertising professionals. It delivers insightful, forward-thinking content across various platforms, including a weekly print magazine, an iPad app, daily newsletters, social media, original videos, events and awards.
Google Tips and Tricks
Use the advanced search mode in Google to target your results. Notice how the results are impacted by each search strategy, below:
Placing quotation marks around a phrase directs the search engine to retrieve web pages in which these words appear near one another, making the results likely more relevant. Add search terms sparingly to get more focused results. This simple strategy eliminated over 2 million results!
Date limiters are useful if you want the most current information. Domain searching allows you to better focus your attention on the quality of the web pages. In the example below, all the results will be pages connected to or produced by educational institutions.
Website Evaluation
While conducting research on the web, it is imperative to evaluate the website in question for authority, documentation, currency, and bias. Doing so will ensure that you are using the most credible information possible to support your thesis.
Authority and Accuracy
Who produced the site? Are they a credible source? What is the purpose of the site? Why was it created? Is the person, organization, or group qualified to write this content? What is the domain of the URL?
- .com or.biz - a business or commercial website
- .edu - an educational institution
- .gov or .mil - a U.S. military or government website
- .net - a personal website
- .org - a website for a not-for-profit organization
Documentation
Is there adequate documentation for factual statements? Is the documentation reliable, verifiable from a second source? Is there enough information to cite this information in a paper (author, title, source, date)?
Currency
Is the information up to date? When was it created, or last edited? Are the links up to date or dead? Is the author using outdated statistics?
Objectivity and Bias
Is the document biased or slanted? Are there few or no logical errors such as appeal to authority or circular reasoning? If you found this information a printed source, would you trust it?