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MAR101: Marketing (Carroll-Connor): Books, eBooks, & Media

Research in Books and Ebooks

Search the Catalog

Type your keywords into the search box on the library home page, then hit enter. You will be searching not only Bristol CC titles, but books in the entire HELM Catalog.

Selected Print Books

The Small Business Online Marketing Handbook

Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back.

Word of Mouth Marketing

Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.

Visual Social Marketing for Dummies

Offers a clear road map for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there.

Unmarketing

Consider marketing. It's a vital aspect of running a successful business, but lately its practices have been taking a beating. And why not? Do you like getting cold-called just when you sit down to dinner? Having your mailbox clogged with random offers that you immediately toss? No? If these experiences are "marketing," you- and your customers- probably prefer whatever's the complete opposite.

Useful Handout

Try these Subject Headings

Why use books for research?

Why should you do research in books?

  • Books provide in-depth coverage of a topic
  • Books often provide valuable background information on a topic
  • Books can also provide an overview of all issues pertaining to a topic
  • Books can lead readers to other sources through their bibliographies

You do not necessarily have to read an entire book for every research paper you have to do.  Utilizethe index and the chapter titles to narrow down which section of the book is most pertinent to your research.

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