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MAR101: Marketing (Carroll-Connor): Home


Welcome to the Research Guide for Marketing 101.  Please use this guide to find resources for your Marketing Assignment.  Please contact myself or any BCC Librarian if you have any questions.

What is?


Marketing identifies unfulfilled needs and desires and satisfies those needs and desires in the target market. Marketing entails an entire process that involves identifying opportunities in the market that have potential to make a profit, developing a new product, attracting the customer to the product or service, keeping the customers, building brand loyalty, and creating value for customers. Companies that do this well are successful marketers. Marketing is no longer just a department in a company; various departments work together to market a product or service. Today, marketing starts even before there is a product. It is effective only if the company is successful in delivering the promised value and satisfaction.

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Laura Hogan
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